Distribution, demand systems and the occasional strong opinion.
A practical guide for founders at €20k/month revenue comparing agency, freelancer, and tool-led distribution on cost, time, reporting, and risk.
A practical 5-minute test for mobile game teams to separate product issues from distribution gaps using review tagging, routing, and reply rules.
A practical guide to AI citation visibility: what counts as a citation, why homepages fail, and the five moves to make this month.
A practical mobile game marketing guide to diagnosing a plateau with D1, D7, D30 retention, app-store review clusters, and release tracing.
A practical entity-reconciliation plan to reclaim branded search, align Google and AI answers, and build durable visibility beyond your web presence.
See how a new travel website moved from zero Google clicks to 1,587 weekly clicks without ads—and the discovery system we would build today for durable…
Near-zero visitors after launch usually means a discovery failure. Here is the first-hour checklist to verify reachability, indexing, canonicals, and…
Our portfolio data shows SEO still works in 2026, but only as a multi-surface discovery system spanning Google, Bing, AI citations, and owned data.
Use our keep-or-kill audit to cut dead blog weight, sharpen topical authority, and redirect effort toward pages and assets that can create pipeline.
AI discovery is expanding while GA4 mislabels much of it. The board needs a visibility-and-outcomes system, not a traffic report built for clicks.
A subdomain indexing conflict split our search signals and cost roughly a quarter of our Google visibility. Here is how we fixed it for good.
AI has made features cheap and copying faster. App founders must build audience, adoption paths, and durable distribution long before launch day.
